Digital Marketing & E-Commerce Specialization
The MBA in Digital Marketing & E-Commerce focuses on online marketing strategies, e-commerce management, and digital business growth.
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Specialization Comprehensive Guide
Detailed breakdown of curriculum, eligibility criteria, and career outcomes
The MBA in Digital Marketing & E-Commerce is a two-year postgraduate program designed to provide advanced knowledge of digital marketing, online business strategies, social media marketing, SEO, SEM, and e-commerce platforms. The course combines theory with practical applications to prepare students for careers in the digital business landscape.
Students learn website analytics, digital advertising, content marketing, online sales management, and e-commerce technologies. The program emphasizes case studies, projects, and internships to develop hands-on skills, preparing graduates for roles in digital marketing, e-commerce management, and online business strategy.
Detailed Syllabus & Subject Modules
The comprehensive curriculum for Digital Marketing & E-Commerce covers core foundational subjects, advanced specialization modules, practical labs, and live capstone projects.
Download Full Syllabus PDFTotal Fees:
- ₹1,60,000
Eligibility:
- Any bachelor’s degree from a recognized university.
- In-depth knowledge of digital marketing and e-commerce strategies.
- Hands-on experience with SEO, SEM, social media, and online tools.
- Practical exposure through projects, case studies, and internships.
- Career opportunities in digital marketing, e-commerce, and online business.
- Preparation for managerial and leadership roles in digital businesses.
- Industry-relevant skills for driving online growth and engagement.
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