Marketing Management Specialization
BBA in Marketing Management focuses on marketing strategies, consumer behavior, and brand management.
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Specialization Comprehensive Guide
Detailed breakdown of curriculum, eligibility criteria, and career outcomes
The BBA in Marketing Management is a 3-year undergraduate program designed to develop skills in marketing planning, sales management, advertising, digital marketing, and market research. The course covers branding, consumer behavior, retail management, and strategic marketing concepts.
Students gain practical exposure through case studies, projects, presentations, and internships, preparing them for careers in marketing, sales, advertising, and business development or higher studies like MBA.
Detailed Syllabus & Subject Modules
The comprehensive curriculum for Marketing Management covers core foundational subjects, advanced specialization modules, practical labs, and live capstone projects.
Download Full Syllabus PDFTotal Fees:
₹1,08,000
Eligibility:
- 10+2 from any stream
- Strong foundation in marketing and business strategies.
- Practical exposure through projects and case studies.
- Career opportunities in marketing, sales, and branding.
- Prepares for higher studies like MBA.
- Develops communication, leadership, and analytical skills.
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