Digital Marketing & E-Commerce Specialization
BBA in Digital Marketing & E-Commerce focuses on online marketing, e-commerce platforms, and digital business strategies.
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Specialization Comprehensive Guide
Detailed breakdown of curriculum, eligibility criteria, and career outcomes
The BBA in Digital Marketing & E-Commerce is a 3-year undergraduate program designed to build expertise in digital advertising, social media marketing, SEO, content marketing, and online business management. The course covers e-commerce platforms, digital payment systems, consumer behavior, and analytics tools.
Students gain hands-on experience through live projects, campaigns, case studies, and internships, preparing them for careers in digital marketing, e-commerce management, or higher studies like MBA in Digital Marketing.
Detailed Syllabus & Subject Modules
The comprehensive curriculum for Digital Marketing & E-Commerce covers core foundational subjects, advanced specialization modules, practical labs, and live capstone projects.
Download Full Syllabus PDFTotal Fees: ₹1,08,000
Eligibility: 10+2 from any stream
- In-demand skills in digital marketing and e-commerce.
- Practical exposure to SEO, social media, and online campaigns.
- Career opportunities in digital marketing agencies and online businesses.
- Prepares for higher studies or professional digital marketing certifications.
- Develops creativity, analytical thinking, and business strategy skills.
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